1. Policy Scope. CustomPlay LLC ("CustomPlay") is committed to respecting the privacy rights of all visitors to the CustomPlay website at (the "Website"), and to users of any of the CustomPlay created applications (the "Application(s)"); Application movie-related information, data, images, links, write-ups, descriptors, and text (collectively and individually, the "Movie Maps"); provided by CustomPlay, directly or indirectly through a third party application provider. The term Application comprises software, executables, libraries, resources, data, and documentation. Applications comprise second screen applications for smartphones and tablets (the “Second Screen Applications”), applications for televisions, television streaming devices, and digital media players (the “Television Applications”), and applications for Windows based personal computers comprising a DVD drive (the “PC DVD Applications”). This privacy policy is intended to provide you with information on how we collect, use and store the information that you provide to us through our Website and our Applications.

2. Personal Information Collected. We do not require that you provide any personally identifying information in order to gain general access to the Website or use the Applications. Personally identifying information may be required to participate in certain activities, for example, participating in forums or purchasing from a linked third-party website. Where such information is required, you only provide this information on a voluntary basis. If you do not or are not allowed by law to provide this information, you may not be able to access these functions.

3. Downloading the Applications and Maps. When downloading Applications (e.g., PC DVD Applications) from our Website, the Website provides you the option to supply your email address so that we may notify you of Application upgrades, Movie Map availability, and changes to the End User License Agreement, Website Terms of Use, and this Privacy Policy. You are not required to provide your email address to download the Applications or the Movie Maps from our Website. When downloading Applications from a third party (e.g., Second Screen Applications from the App Store), the third party may ask or may have asked you supply personally identifying information. Please read the third party's terms and conditions, privacy policy, and all other usage documents, and inform yourself of the regulations, policies, and practices of these third-parties. For purposes of analyzing usage and demographic matters, we may capture usage information, such as Movie Maps downloaded, features utilized, and date/time information. CustomPlay does not associate usage information to your email address or other personally identifying information.

4. Website Usage Information. CustomPlay may collect information such as our Website visitors' IP address, IP address-related information, network configuration information, network device information, browser plug-in types and versions, operating system, and platform. We also may collect information about browser activity and session information. CustomPlay uses this information to evaluate usage of and enhancements to the Website, and to analyze demographic patterns. CustomPlay does not associate this information to any personally identifying information. The Website may use a variety of technical methods for tracking purposes, including, for example, "Cookies", "Log files", and "Web beacons". Cookies are bits of electronic information that a website can transfer to a consumer's hard drive to keep records of his or her visit at the website. CustomPlay may use cookies to track interest in, and collect aggregate information on, the Website, and improve consumers' experiences when visiting the Website. Log files are files that log actions that have occurred on a website. CustomPlay may use log files to gather statistics about consumers' browsing habits and to assess overall website activity, including how many "hits" a particular web page is getting. These entries enable CustomPlay to track interest in specific pages, troubleshoot technical concerns, and provide you with content that may be of interest to you. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide to you. Log files are used internally only, and are not associated with any particular user, computer, or browser. "Web beacons" are small pieces of data that are embedded in images on the pages of websites. We may also use these technical methods to analyze the traffic patterns on our Website, such as the frequency with which consumers visit various parts of the Website. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

5. Forums and User Comments. If our Website includes forums, in order to contribute to such forums and post comments on the Website, you may be required to create a user login account, which may require you to provide your first and last name, email address, avatar name, avatar image, and password. CustomPlay may associate your user login account personally identifying information with your contributions to the Website Forums and comments, but not to any other Website usage information. CustomPlay does not associate user login account personally identifying information with information relating to your usage of the Applications, such as Applications and map downloads, star ratings of the features, movie and content preferences, or keyword searches.

6. Application Usage Information. The Applications may provide CustomPlay with technical information relating to an identification of your device, the type of device, system and application software, and the device's usage of the Application's various features and Movie Maps. Device and usage information is collected primarily for purposes of evaluating and enhancing the capabilities of the Applications and the information provided by Movie Maps, as well as informing you of available updates and new Movie Maps. CustomPlay does not associate device and usage information collected by the Application to personally identifying information. The Application may also provide CustomPlay with a device's aggregation information, such as your rating selections and answers to polls and questions. Aggregation information is collected primarily for providing aggregation information to end users. CustomPlay does not retain a device's specific aggregation information and does not associate aggregation information collected by the Application to personally identifying information.

7. User Communications. CustomPlay may retain your email communications to the extent necessary to reply or to enhance the Website, Applications, or future products and services.

8. Information Sharing. With respect to financial or commercial transactions, CustomPlay may share personally identifying information with third parties who assist CustomPlay with fulfilling, clearing, and verifying transactions; managing transaction related services; enhancing, storing, and maintaining our transaction records; or detecting fraud or illegal activities. CustomPlay does not control such third parties' use of information after we share it, but CustomPlay uses reasonable efforts to obtain third parties' agreement to protect the confidentiality, security, and integrity of any personal information we share with them or that we permit them to collect directly, and to prohibit their use of personally identifying information for any secondary purpose. CustomPlay may share non-personally identifying information and usage data with other third parties for a variety of purposes including, for example, enhancements to the Applications and Website, and research and market analysis.

9. Information Disclosure. CustomPlay may disclose personally identifying information with law enforcement or similar organizations in connection with a criminal investigation, investigation or prevention of fraud or criminal activities, infringement of intellectual property rights, or other activity that is suspected to be illegal or may expose our users or CustomPlay to legal liability. CustomPlay may disclose personally identifying information when CustomPlay has a good-faith belief that such disclosure is necessary to comply with a current judicial proceeding, or a court order or legal process served on CustomPlay.

10. Information Transfer. In the event that CustomPlay sells or transfers its business or its business is acquired, personally identifying information and other information may be transferred to the purchasing or acquiring entity. There is no assurance that the privacy policy of the new entity will not be materially different than this privacy policy.

11. Accuracy & Security. CustomPlay takes reasonable measures to protect the confidentiality, security, and integrity of the information it collects. Personal information is stored in operating environments that are believed to be reasonably secure, that are not available to the public, and that are only accessible to authorized employees who require the information in connection with their official responsibilities. While CustomPlay strives to protect personally identifying information, CustomPlay cannot ensure or warrant the security of any information it collects.

12. Retention Policy. CustomPlay may retain personally identifying information for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law or regulations.

13. Third-Party Sites. The Website and the Applications provide hyperlinks that lead to third-party sites that are not controlled by or affiliated with CustomPlay. Before visiting a third-party site by means of the Website or the Applications, you should review the third-party site's terms and conditions, privacy policy, and all other site documents, and inform yourself of the regulations, policies, and practices of these third-party sites.

14. Governing Law. The Applications and Website is intended for consumers in the United States. When we process personal data and information and personally identifying information in the United States, we follow United States data protection and privacy regulations.

15. Privacy Policy Changes. CustomPlay reserves the right, at any time, in CustomPlay's sole and absolute discretion, and with or without individual notice to you, to make changes to this privacy policy. If CustomPlay makes a material change to this privacy policy, CustomPlay will provide an updated privacy policy at the Website. Please check, from time to time, the privacy policy posted at the Website to ensure that you are aware of these changes. Your continued use of the Applications and the Website will signify your acceptance of privacy policy changes whether you have read the most current privacy policy or not. If at any time, CustomPlay desires to use personally identifying information in a manner inconsistent with the privacy policy under which it was collected, and you have provided an email address to CustomPlay, CustomPlay may notify you via email of your opportunity to approve or disapprove such use.

16. Contact Us. For further information on our privacy policy, or for questions on information that we may have collected from you, please contact us through the Website's contact page.